![]() ![]() In contrast, east-west network traffic characterizes data packets that move from server to server within a data center. In the early days of the internet, most network traffic was north-south. North-south traffic is typically depicted vertically to illustrate traffic that flows in and out of the data center. North-south describes client-to-server traffic that moves between the data center and a location outside the network. In data center administration, network traffic can be characterized as either being north-south or east-west. Organic traffic is the direct result of someone using a search engine to locate content and paid traffic means that someone has clicked on a sponsored advertisement. Direct traffic occurs when someone enters a website's uniform resource locator (URL) in a browser. ![]() In search engine optimization (SEO), traffic to a network can be characterized as being either direct, organic or paid. Network traffic is the amount of data which moves across a network during any given time. Network traffic may also be referred to as data traffic or just plain traffic.
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